November / December 2017

Preview Issue

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Publisher’s Note

nd just like that, here we are – the final edition of 2017. I hope this edition inspires you in some way as you begin to focus on the upcoming holidays and make last minute efforts to get this year in the books. I love the way it came together, although it was a difficult one to complete. There’s such a wide range of emotion conveyed in the articles you’re about to read that it was an artistic challenge to bring it all together. If you’re reading the digital edition, you’ll find that it’s even more interactive, with video and audio clips to make the interactions more personal.

Janice Hurley’s “Life Through Different Lenses” drives home the importance of first impressions and how others perceive us. These are important considerations as you plan your community outreach, marketing and physical presence in the practice. Rita Zamora’s second installment on social media challenges is good perspective as you plan your online strategy this holiday season and into the new year. If you missed part 1, you can find it here. Haden Werhan’s year-end tax strategies advice is a must read and I’ve shared some of my own thoughts on ways to cultivate an attitude of gratitude. Finally, there’s an incredible story about Staci that at first glance is anything but pretty. It begins with a story of abuse but it does have a happy ending thanks to a beautiful Thanksgiving gift last year from Dr. John Sullivan, Nancy and their team.

As always, we appreciate our community of subscribers and look forward to seeing you out in the dental community next year. Cheers to all of you who make a difference and who are committed to changing lives for the better.

Happy holidays,

 

Bonnie Hixson & The ProDentist Team

nd just like that, here we are – the final edition of 2017. I hope this edition inspires you in some way as you begin to focus on the upcoming holidays and make last minute efforts to get this year in the books. I love the way it came together, although it was a difficult one to complete. There’s such a wide range of emotion conveyed in the articles you’re about to read that it was an artistic challenge to bring it all together. If you’re reading the digital edition, you’ll find that it’s even more interactive, with video and audio clips to make the interactions more personal.

Janice Hurley’s “Life Through Different Lenses” drives home the importance of first impressions and how others perceive us. These are important considerations as you plan your community outreach, marketing and physical presence in the practice. Rita Zamora’s second installment on social media challenges is good perspective as you plan your online strategy this holiday season and into the new year. If you missed part 1, you can find it here. Haden Werhan’s year-end tax strategies advice is a must read and I’ve shared some of my own thoughts on ways to cultivate an attitude of gratitude. Finally, there’s an incredible story about Staci that at first glance is anything but pretty. It begins with a story of abuse but it does have a happy ending thanks to a beautiful Thanksgiving gift last year from Dr. John Sullivan, Nancy and their team.

As always, we appreciate our community of subscribers and look forward to seeing you out in the dental community next year. Cheers to all of you who make a difference and who are committed to changing lives for the better.

Happy holidays,

 

Bonnie Hixson & The ProDentist Team

Add a splash of the holiday season to this classic drink by incorporating fresh cranberries into the mix!

Servings: 2

INGREDIENTS
1 c. fresh cranberries
3/4 c. cranberry juice
1/4 c. fresh lime juice
1/4 c. fresh orange juice
1/2 c. tequila
1/3 c. orange liqueur
2 tbsp. agave nectar

INSTRUCTIONS
Add the ingredients to a blender, and pulse until mostly smooth. Use a thin mesh strainer to strain the liquid into a serving pitcher.

Use a slice of lime to moisten the edges of your glasses, and then dip the rims into salt to coat, if desired. Or garnish the glass with a slice of lime.

Serve the cranberry margarita over ice, and top with more fresh cranberries.

In This Issue

4

We make judgements very quickly about the value of what we purchase or the experience we are about to have. So do your patients.

by janice hurley

8

Part 2

by rita zamora, bds

12

We make judgements very quickly about the value of what we purchase or the experience we are about to have. So do your patients.

by bonnie hixson

16

We make judgements very quickly about the value of what we purchase or the experience we are about to have. So do your patients.

by chuck blakeman

20

by j. haden werhan, cpa/pfs

26

Understanding the value of early discovery.

by mark dilatush

30

Our success in life depends greatly on how well we communicate in our personal and our professional lives.

by judy kay mausolf

34

by uche odiatu, dmd

38

Part 3

by scott pope, dds

42

How many patients do you have that suffer from dry mouth daily? How hard of a question is this to answer?

by robert whitman

46

A facial and life transformation.

by nancy lashley

The ideas, views and opinions in each article are the opinion of the named author. They do not necessarily reflect the views of The Progressive Dentist®, its publisher, or editors. The Progressive Dentist (“Publication”) DOES NOT provide any legal or accounting advice and the individuals reading this Publication should consult with their own lawyer for legal advice and accountant for accounting advice. The Publication is a general service that provides general information and may contain information of a legal or accounting nature. There is no guarantee or warranty regarding the information contained in the Publication and we are not responsible for any loss, injury, claim, liability, or damage (“damages”) related to your use of the information contained in the Publication or from errors or omissions in the content of the Publication. While we have worked to make our Publication and all the features in the Publication as helpful as possible, the Publication does not endorse any content provided by any feature, nor does it assume any responsibility for the interpretation or application of any information originating from such content. In addition, The Progressive Dentist does not endorse any content contained in any advertising in the Publication, nor does it assume any responsibility for the quality or integrity of such work. All content contributed to The Progressive Dentist magazine becomes the property of Hixson Media. The publisher assumes no responsibility for return of unsolicited manuscripts, art, photos or other content. Your satisfaction is important to us.

marketing & social

Life through Different LENSES

A well dressed, happy team makes an excellent impression.

PHOTOS AND EDITORIAL by janice hurley

We make judgements very quickly about the value of what we purchase or the experience we are about to have. So do your patients. Understanding how your patients or prospective patients think is a good business practice and something you can’t afford to ignore. A good restaurant can’t ignore the plating of its fine food. Likewise, you can’t afford to ignore how your patients see or perceive the value of your dentistry based on the way you frame it or serve it up. Our perception truly is our reality.

Within less than a tenth of a second, your patients have decided how approachable, trustworthy and competent you are. Furthermore, their brains go on to justify your follow up actions to be in line with their first impression. Fascinating — our brains don’t like to be wrong. First impressions of your facility, your team and your treatment have a resounding effect on case acceptance. Yep–that worn out couch might be cramping your style AND affecting collections.

marketing & social

10 Social Media Challenges and How to OVERCOME Them

Part 2

BY RITA ZAMORA, BDS

The social media marketing landscape continues to evolve and shift. Among the major changes I’ve noticed lately is the influx of late adopters; those not familiar with or disinterested in social media are realizing it’s important to get started or up-level their social media efforts.

6

We don’t know what topics to discuss on video.

A Facebook video receives, on average, 135% more organic reach than a Facebook photo (Socialbakers, 2015). Facebook is also rated as the most impactful social channel for video — 8.4 times higher than any other social channel (Animoto, 2016). If you’d like to create video for your practice, but you don’t know what people would possibly want to see, below are several ideas.

Patients Can Schedule From…

  • Your Website
  • Your Facebook
  • Insurance Websites
  • Emails

30 Ways to Express

BY BONNIE HIXSON

Finding the “silver lining” is something I have a gift for. It’s helped me find the lesson in hard times and the good in even the worst of situations. What I’ve come to know is that if you look for fault and negativity, it’s easy to find. If you focus on the good in people and the upside to a bad situation, it’s almost always present as well. Studies show that adopting an attitude of gratitude has far reaching health benefits. Not only does the recipient feel appreciated, but it leads to a healthier, happier state of mind for you.

As we approach the holiday season, most of us tend to be more thoughtful, forgiving and generous. Wouldn’t it be amazing if we could use the holiday season to train for the marathon of being grateful and making a difference in small ways all year long?

management & leadership

The Four BUILDING BLOCKS of GREAT DENTISTRY

BY CHUCK BLAKEMAN

There are four business focused building blocks upon which all dental practices should be founded. They exist whether we pay attention to them or not. Most of us can’t take the time to see this because we’re stuck on the treadmill, too busy trying to make money.

The Four Building Blocks of a Successful Practice

It’s alluring to focus solely on the practice of dentistry. But you ignore these four fundamentals at your own peril, because they are out there affecting everything you do in dentistry. If you don’t take control of them, you are going to wonder why it always feels like your practice is leading you by the nose.

Let’s look at the connection between these four fundamentals and how each one builds on the one before it.

financial

Year-End
Tax Planning
BY J. HADEN WERHAN, CPA/PFS

With year-end approaching, it is time for Dentists to consider strategies to reduce their 2017 tax bills. However, most tax tips, suggestions, and strategies are of little practical help without a good understanding of one’s current tax situation. This is especially true for year-end planning. You can’t know where to go next if you don’t know where you are now. Speaking of which, until the passage of the PATH Act (Protecting Americans from Tax Hikes Act of 2015), my year-end tax articles were about “Extenders” or other changes being made to the tax code. Since the PATH Act became law, there have not been any changes – primarily because it made so many things permanent. Never mind the fact that we have no clue about potential changes to the tax code under the current administration. In times like these, all we can do is plan based on the existing tax law and hope that our plans are not derailed by any changes that may be coming.

So, take a break the holiday rush and pull out last year’s tax return, along with your year-to-date earning information (Practice Profit & Loss or paycheck stub). Doing a few quick projections will help you estimate your present tax situation and identify any glaring issues you’ll need to address while there’s still time.

Minimizing Your Taxes
Maximizing Your Wealth

We help patients receive the treatment they deserve

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913.851.3039

The purpose of the self-administered Private Dental Plan:
To help the patient receive immediate and personalized service
To allow the dentist to keep more of the fee for their services.

Start promoting YOUR self-administered dental plan today!

progressive technology

Journey to the Center of your
FUTURE

BY MARK DILATUSH

We use the phrase “Hindsight is 20/20” when we want to kick ourselves in the fanny for not recognizing an opportunity and taking action soon enough. By not acting soon enough, we lose a majority of the benefit, or miss out on an opportunity altogether. The reality is that you can discover things early, or you can discover things late. This is my attempt to get you to understand the value of early discovery.

What if you knew the outcome of a situation or investment ahead of time? What if the future was 20/20? How would you like to be the one in your group who bought BitCoin at $600? It hovers around $5000 today. You get the idea.

What if I told you that another of those opportunities exists? This is the opportunity to be the dentist in the conversation five years from now, who looks at the rest of the group and says: “Didn’t all of you start using real time online scheduling a long time ago?” Someone in the group will say, “Hindsight is 20/20”. Others will be confused and realize that they’re way behind and playing catch up.

team/culture

Our success in life depends greatly on how well we communicate in our personal and our professional lives. When we communicate openly, positively, and effectively, we inspire connections and build sincere, strong, sustaining relationships. Our ceiling of success then becomes like the old expression, “The sky’s the limit”.

What often gets in the way and sabotages successful communication is our personal beliefs of right and wrong. Most of our beliefs can be traced back to our early years. I’m the youngest of seven and am blessed with a great family. I grew up on a farm in North Dakota. My past experiences will differ greatly from those who were not raised in the same environment. Our expectations of right and wrong will vary and may even conflict based on our past experiences.

health & wellness

Is this you? “I get two bad colds a year, one small one in the fall and a major one in January.” Two to four days of down time for a cold or flu can cost you thousands of dollars in sick days as a busy health care provider. I am going to share with you some insider strategies to shorten your sick days or eliminate them altogether. Instead of over the counter meds and Echinacea, I am going to give you another way to look at fortifying your body to weather the storms of winter.

Caution: Reading this article may result in a healthier immune system and boundless energy this winter season!

From the Latin immunis meaning untouched, the term immune system refers to your Superman or Superwoman cape that protects you from harm. Some of the strategies I will share will make intuitive sense, but some will blow your mind.

health & wellness

Obstructive Sleep Apnea

by scott pope, dds

Part 3: The 5 Components to Successfully Treat OSA in Your Practice

Getting a good night’s sleep is a challenge for more than 30 million individuals in the US who suffer from obstructive sleep apnea. This is a real problem with sleep insufficiencies linked to motor vehicle accidents, depression, obesity, cardiovascular diseases, memory problems, type 2 diabetes, impotence, as well as having reduced quality of life and increased mortality.

health & wellness

BY ROBERT WHITMAN

How many patients do you have that suffer from dry mouth daily? How hard of a question is this to answer? Are we referring to severe dry mouth where the mirror sticks to the side of their cheek? Or are we referring to minor dry mouth where its clinical presentation is virtually undetectable?

These are the challenges that dental professionals face today when trying to screen patients for dry mouth. According to the American Academy of Oral Pathology, in certain patient populations, dry mouth can occur in up to 65% of patients1.

BY nancy lashley

BY Nancy Lashley

“Hi, my name is Staci and I’ve been trying to get help for over 12 years”, began her message.

She continued, “I was brutally attacked in August 2004”, and she went on to say briefly and simply that her jaw and teeth were “clicked back into place” at the emergency room as a result of the trauma. Of much more concern to her was the loss of “herself” because of the loss of her smile and the pain and suffering she had endured every single day since.

PROactive • PROgressive • PROdentist
www.theprodentist.com

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