May / June 2018

Preview Issue

May / June 2018

Preview Issue

Publisher’s Note

he dentists we feature are as diverse and unique as the patients they treat, but what they all have in common is strong teams working side by side with them. They show up every day, ready to bring value to the practice, contribute to something meaningful, and grow personally in the process. As you read this edition, I challenge you to ask yourself two questions: “How strong is my team?” and “How can I use this information to help us all become better?”

“The ability to grow professionally in their current roles and learn skills to better position them for future roles are key perks for today’s workforce. This is especially true for millennials.” According to Pew Research Center’s The State of American Jobs report, 87 percent of workers feel that continuing opportunities to learn throughout their careers is crucial. It was ranked as important as a pay raise in terms of employees being likely to stay in a job long-term.

While The Progressive Dentist continues to focus on giving dentists great resources to build your practices and develop great teams, the ProPractice online resource library is focused on your team. It’s where you AND your teams can find follow up articles, videos, e-books, interviews and podcasts that pick up the conversations where we leave off here in the magazine. As a subscriber, we want you to get every bit of value for your investment, so if you haven’t yet taken advantage of this resource for your entire team, it’s time.

Learn more or register at theprodentist.com

he dentists we feature are as diverse and unique as the patients they treat, but what they all have in common is strong teams working side by side with them. They show up every day, ready to bring value to the practice, contribute to something meaningful, and grow personally in the process. As you read this edition, I challenge you to ask yourself two questions: “How strong is my team?” and “How can I use this information to help us all become better?”

“The ability to grow professionally in their current roles and learn skills to better position them for future roles are key perks for today’s workforce. This is especially true for millennials.” According to Pew Research Center’s The State of American Jobs report, 87 percent of workers feel that continuing opportunities to learn throughout their careers is crucial. It was ranked as important as a pay raise in terms of employees being likely to stay in a job long-term.

While The Progressive Dentist continues to focus on giving dentists great resources to build your practices and develop great teams, the ProPractice online resource library is focused on your team. It’s where you AND your teams can find follow up articles, videos, e-books, interviews and podcasts that pick up the conversations where we leave off here in the magazine. As a subscriber, we want you to get every bit of value for your investment, so if you haven’t yet taken advantage of this resource for your entire team, it’s time.

Learn more or register at theprodentist.com

To your success,

 

Bonnie Hixson & The ProDentist Team

Great practices depend on well trained teams who show up every day ready to bring value to the practice, contribute to something meaningful, and grow personally in the process.”

In This Issue

4

Reasons not to do oral cancer screenings.

by robert whitman

8

The story of how a private practice in Texas, DeWitt Dental, applied some proven systems and processes to transform how their hygiene department was performing.

by j. weston lunsford

13

Facts, not feelings can solve your dental insurance dilemma.

by steven j. anderson

18

As practice owners, dentists should carefully consider the advantages of establishing an employer-sponsored retirement plan.

by j. haden werhan, cpa/pfs

23

Fair business practice or a great way to lock customers into high costs and bad service?

by alex sadusky

26

Trust is the foundation of every happy, healthy, and high performing culture. Trust is essential for great team and patient relationships. In this segment we will focus on trust between the team.

by judy kay mausolf

30

by lou shuman, dmd, cags

34

Which dog is your practice match?

by rita zamora, bds

39

Who left the lights on?

by mark dilatush

45

Discussing the 5 Pillars of a comprehensive dental marketing plan. In this article, we’re digging into the first pillar – your website.

by ian mcnickle

The ideas, views and opinions in each article are the opinion of the named author. They do not necessarily reflect the views of The Progressive Dentist®, its publisher, or editors. The Progressive Dentist (“Publication”) DOES NOT provide any legal or accounting advice and the individuals reading this Publication should consult with their own lawyer for legal advice and accountant for accounting advice. The Publication is a general service that provides general information and may contain information of a legal or accounting nature. There is no guarantee or warranty regarding the information contained in the Publication and we are not responsible for any loss, injury, claim, liability, or damage (“damages”) related to your use of the information contained in the Publication or from errors or omissions in the content of the Publication. While we have worked to make our Publication and all the features in the Publication as helpful as possible, the Publication does not endorse any content provided by any feature, nor does it assume any responsibility for the interpretation or application of any information originating from such content. In addition, The Progressive Dentist does not endorse any content contained in any advertising in the Publication, nor does it assume any responsibility for the quality or integrity of such work. All content contributed to The Progressive Dentist magazine becomes the property of Hixson Media. The publisher assumes no responsibility for return of unsolicited manuscripts, art, photos or other content. Your satisfaction is important to us.

management & leadership

It’s time to change the way we think about Oral Cancer

Oral Cancer Worldwide

 

  • Oral Cancer is a top 10 cancer
  • 274,000 cases annually
  • 127,000 deaths annually
  • 5 Year survival less than 30%

Oral Cancer in the United States

 

  • Over 50,000 cases annually
  • Incidence rate increase each of past 8 years (the only cancer to do so)
  • 5-year survival rate 50% (no significant change over 3 decades)
  • Young and old at risk due to new risk factors (HPV)

management & leadership

There’s Hidden Gold
in Your Hygiene Department

Photo by Janice Hurley
Dentistry’s Image Expert

by J. WESTON LUNSFORD

You see them all the time. You know, those “before and after” pictures of people who have supposedly used the “best diet ever” to lose 100 pounds in four weeks? “No workout needed!’ “Eat what you want!” “Look like a movie star!” Probably smart to be skeptical about those claims, right?

How about a “before and after” picture of a dental practice?

Not the space itself, meaning the furnishings, operatories, or other physical aspects of the practice, but the “before and after” of a practice that may have been struggling to grow and then, after implementing an effective solution or change in culture, began to perform and thrive in sustainable or even remarkable ways?

financial

“Do you take my insurance?”

Facts, Not Feelings Can Solve Your Dental Insurance Dilemma

by STEVEN J. ANDERSON

To paraphrase William Faulkner, “The past isn’t even past”. The future isn’t future, either, especially where changes in dental insurance coverage and rules impact dental practices. Here, the future has been around for a while, but it still makes a mess out the unaware and unprepared – like two dentists I will call Bill and Bob.

financial

Retirement Plans
for Dentists

by J. HADEN WERHAN, CPA/PFS

As practice owners, dentists should carefully consider the advantages of establishing an employer-sponsored retirement plan. Generally, you’re allowed a deduction for contributions you make to a retirement plan. In return, however, you’re required to include your employees in the plan, and to give a portion of the contributions you make to those employees who are eligible. Even so, a retirement plan can provide you with a tax-advantaged method to save for your own retirement while providing your employees with a powerful and appreciated benefit, especially in today’s competitive employment market.

Minimizing Your Taxes
Maximizing Your Wealth

financial

Early Termination Fees

Fair business practice or a great way to lock customers into high costs and bad service?

by alex sadusky

Like many small businesses, dental practices use various third-party service providers to help run their operations. For example, credit card processing and business phone and internet.

team/culture

A Culture of

by JUDY KAY MAUSOLF

Trust is the foundation of every happy, healthy, and high performing culture. Trust is essential for great team and patient relationships. In this segment we will focus on trust between the team.

Patients Can Schedule From…

  • Your Website
  • Your Facebook
  • Insurance Websites
  • Emails

management & leadership

ADA Takes A Big Step Forward On SLEEP

BY LOU SHUMAN, DMD, CAGS

On October 23, 2017, the American Dental Association (ADA) joined the fight against our national sleep crisis by adopting a policy that calls for every dentist to screen and treat appropriately for sleep-related breathing disorders.(a) The ADA could not have chosen a better time as the National Heart Lung and Blood Institute (a division with the National Institute of Health, or NIH) just upped its estimate of the financial impact, citing that undiagnosed sleep apnea alone costs the US $150 billion, annually.(b)

THE DENTIST’S ROLE IN TREATING SLEEP

In the policy, dentists are called upon to systematically screen for sleep related breathing disorders and send patients for proper diagnosis. It also confirms that Oral Appliance Therapy (OAT) is an appropriate treatment for mild and moderate sleep apnea, and for severe sleep apnea when a CPAP is not tolerated by the patient. Dentists should treat with OAT when appropriate. Continuing education on sleep related breathing disorders is also called out. In total, there are 11 action items that dentists should initiate to comply with the new policy.

Phone: (888)246-6906 | Email: [email protected] | Website: www.weomedia.com

marketing & social media

SOCIAL MEDIA MINDSETS
In Dental Practices

BY RITA ZAMORA, BDS

Which Dog Is
Your Practice Match?

There are many different ways to be successful with social media. By successful I mean, how will you benefit from social media marketing? Some people immediately think you can only measure new patients as a benefit. Sure, that’s one way to think of the value. However, there are many other valuable benefits to using social media to promote and grow your practice—including:

marketing & social media

Marketing
My Practice:

Who left the lights on?

BY MARK DILATUSH

All of us at some point in our childhood, left the lights on. Maybe the outside flood lights over the basketball hoop or the lights inside the garage, but for sure at some point – we forgot to turn the lights off. Of course our parents, turned leaving the lights on into the sole reason they didn’t have enough money and could never retire (sarcasm alert). So, we got yelled at for leaving the lights on.

marketing & social media

The 5 Pillars of Dental Marketing

by IAN McNICKLE

Pillar 1 — Your Website

It’s not enough to just have a website. You need a website that works for you. It must capture leads and bring patients into your office. The truth is that if your website isn’t bringing you new patients, it’s not worth the investment of money and time to have and maintain.

But how do you go about building a website that is 1) good at converting new patient leads, and 2) gives you measurable ROI?

Thanks for reading our preview issue!

Thanks for reading our preview issue!