July / August 2018

Publisher’s Note

onnecting dentists and teams with the right resources, at the right time has always been one of the driving forces behind The Progressive Dentist. In the first half of this year, we realized that in order to continue to serve that purpose and deliver on our commitment, we needed to adjust our timeline (and our sails) and adopt a fully interactive digital strategy much sooner than we originally planned.

At the end of 2017, we introduced our vertical flow, interactive digital magazine – complete with embedded audio and videos from our authors and industry experts. Each edition has become more interactive and your feedback has told us that we’re on the right track. If you are a member of the ProDentist Community or follow us on Facebook or Instagram, you know that on July 1st, I made the decision to put the printed magazine on hold and focus on developing strategic content that you can access and act on 24/7, instead of only every other month. This was not a decision that I made lightly, or frankly, happily – but we can’t live up to our name and purpose if we didn’t listen to your feedback and act on the data.

The Progressive Dentist digital magazine will now come to you more frequently, and provide you with not only knowledge and awareness, but also with the tools to implement the right concepts and technologies. As many of you know, we’ve been building the ProPractice online resource library for a while now, and our beta practices have given it a thumbs up, which means that it’s ready for release to the broader market. Now EVERY member of the dental team can learn more from the people we feature in the digital magazine. You’ll find articles, podcasts and short videos to help you IMPLEMENT the ideas you’ve read and we’ll even direct you to more external resources that can help you reach your goals as you grow your practices.

As you read through this digital edition, look for new ways to use the information. Whether you read “cover to cover”, or click to a specific article straight from the contents page, look for the interactive audio and video clips that go along with each section. If you want to dive deeper, join us in the ProPractice online community.

Here’s to the future, and to being PROactive, PROgressive, PROdentist.

onnecting dentists and teams with the right resources, at the right time has always been one of the driving forces behind The Progressive Dentist. In the first half of this year, we realized that in order to continue to serve that purpose and deliver on our commitment, we needed to adjust our timeline (and our sails) and adopt a fully interactive digital strategy much sooner than we originally planned.

At the end of 2017, we introduced our vertical flow, interactive digital magazine – complete with embedded audio and videos from our authors and industry experts. Each edition has become more interactive and your feedback has told us that we’re on the right track. If you are a member of the ProDentist Community or follow us on Facebook or Instagram, you know that on July 1st, I made the decision to put the printed magazine on hold and focus on developing strategic content that you can access and act on 24/7, instead of only every other month. This was not a decision that I made lightly, or frankly, happily – but we can’t live up to our name and purpose if we didn’t listen to your feedback and act on the data.

The Progressive Dentist digital magazine will now come to you more frequently, and provide you with not only knowledge and awareness, but also with the tools to implement the right concepts and technologies. As many of you know, we’ve been building the ProPractice online resource library for a while now, and our beta practices have given it a thumbs up, which means that it’s ready for release to the broader market. Now EVERY member of the dental team can learn more from the people we feature in the digital magazine. You’ll find articles, podcasts and short videos to help you IMPLEMENT the ideas you’ve read and we’ll even direct you to more external resources that can help you reach your goals as you grow your practices.

As you read through this digital edition, look for new ways to use the information. Whether you read “cover to cover”, or click to a specific article straight from the contents page, look for the interactive audio and video clips that go along with each section. If you want to dive deeper, join us in the ProPractice online community.

Here’s to the future, and to being PROactive, PROgressive, PROdentist.

To your success,

 

Bonnie Hixson & The ProDentist Team

Great practices depend on well trained teams who show up every day ready to bring value to the practice, contribute to something meaningful, and grow personally in the process.”

Bonnie

Minimizing Your Taxes
Maximizing Your Wealth

In This Issue

2

by craig c. callen, dds

4

by laci phillips & bonnie pugh

9

Scheduling mistakes practices make in a world gone digital

by steven j. anderson

14

by alan stern, dds

17

The truth might hurt a little, but it’s time to talk about your “leaking bucket”

by weston lunsford

22

A survival guide for working with your spouse

by debra engelhardt-nash

26

by alex sadusky

30

by judy kay mausolf

35

by cathy jameson

41

The economics about dental sleep

by Payam Ataii

The ideas, views and opinions in each article are the opinion of the named author. They do not necessarily reflect the views of The Progressive Dentist®, its publisher, or editors. The Progressive Dentist (“Publication”) DOES NOT provide any legal or accounting advice and the individuals reading this Publication should consult with their own lawyer for legal advice and accountant for accounting advice. The Publication is a general service that provides general information and may contain information of a legal or accounting nature. There is no guarantee or warranty regarding the information contained in the Publication and we are not responsible for any loss, injury, claim, liability, or damage (“damages”) related to your use of the information contained in the Publication or from errors or omissions in the content of the Publication. While we have worked to make our Publication and all the features in the Publication as helpful as possible, the Publication does not endorse any content provided by any feature, nor does it assume any responsibility for the interpretation or application of any information originating from such content. In addition, The Progressive Dentist does not endorse any content contained in any advertising in the Publication, nor does it assume any responsibility for the quality or integrity of such work. All content contributed to The Progressive Dentist magazine becomes the property of Hixson Media. The publisher assumes no responsibility for return of unsolicited manuscripts, art, photos or other content. Your satisfaction is important to us.

Everything I Need to Know I Did NOT Learn in Kindergarten

contributed by
craig c. callen, dds
mansfield, oh

You have probably heard of the book, “Everything I Need to Know I Learned in Kindergarten.”

It talks about sharing, getting along, so on. However, I beg to differ. There are many lessons in life I did not learn until I was older. Some I am still learning. Some were hard lessons to learn. And being a stubborn man, it sometimes took me multiple lessons to learn.

What does it mean to be progressive?

by LACI PHILLIPS & BONNIE PUGH

Coastal Pediatric Dentistry
James A Forester, DDS
San Luis Obispo, CA

The dictionary defines progressive as:

“making use of or interested in new ideas, findings or opportunities”.

This magazine focuses on that very definition with a history of bringing new ideas to the forefront. We have been a fan of the magazine from it’s inception and wanted to find a way to incorporate it in our coaching experience outside of making sure all clients subscribe to it.

management & leadership

STOP

CANCELLATIONS

Scheduling mistakes practices make in a world gone digital.

by STEVEN J. ANDERSON

Just the other day, my 19-year-old daughter, Erin, felt a sudden need to connect with her Grammy Anderson, who is going strong at the age of 91. With many miles between Erin and our matriarch, this meant using suitable tech. Email wouldn’t cut it. As I told my daughter, Grammy might check it once a week. And, forget about texting, which is not Grammy tech.

management & leadership

Seeing with a DIFFERENT eye

by ALAN STERN, DDS

My Grandfather’s Blessings is a wonderful book of stories by psychotherapist Dr Rachel Remen. Her anecdotes of things that she learned from her very wise grandfather, along with the application of those lessons in real life offer us ways of changing our lives and the lives of those around us for the much better. As I read this wonderful book, I am inspired to relate her wisdom.

management & leadership

New Patients Are the Worst!

by WESTON LUNSFORD

How much did you spend last month trying to acquire new patients? $1,000? $3,000? $5,000? More? How much in the last year? Gulp! That’s a lot of money spent on marketing. Did your investment pay off? How can you know? Is there a way to measure whether what you spent resulted in a sustainable & profitable increase in new patients? Here’s a bigger question – Is adding new patients even the best way to grow your practice? The truth might hurt a little, but it’s time to talk about your “leaking bucket.”

management & leadership

For Better
or
For Work

A Survival Guide for Working with Your Spouse

by debra engelhardt-nash

Married couples’ working together is not a new idea. Husband and wife teams have run farms, small enterprises and families together for centuries.

A 2007 Census Bureau estimates about 3.7 million businesses are owned by husband and wife. And this author speculates that number has increased.

financial

The Importance of Getting Business Names and Tax IDs Correct on Documents

by alex sadusky

When starting up a new practice, a dentist is faced with many important decisions – everything from finding a lender, location, staff, and choosing suppliers and equipment, just to name a few. These matters consume a lot of the focus and attention, and rightfully so. They’ll directly impact the ultimate level of success of the practice.

Achieving

Authentic

Success

by JUDY KAY MAUSOLF

It seems as if the universe has been nudging me to write this message. I have been witnessing an extraordinary amount of people being fake by pretending to be who they are not. Just turn on the TV and listen to the news. It’s becoming the norm in every industry. So many people talking the talk but not walking the walk. It is not our words but our actions that are our truth. Thankfully there are still those who choose to live an authentic life.

team/culture

Enrolling New

Team Members

Is your training program designed for SUCCESS?

by Cathy Jameson, PhD

“Finding good people in my area is almost impossible. There is so much competition here that we just don’t get good applicants any more. Then, when we do get someone who shows promise, they just don’t stay.”

health & wellness

Dreaming About

Dollars:

The Economics of Dental Sleep

by Payam Ataii, dmd, mba

Since October 2017, when the American Dental Association (ADA) adopted a policy that calls for every dentist to screen and treat appropriately for sleep-related breathing disorders,(a) many of us have been considering how to get involved.

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